Profile
Joey Kellner
Process Engineer, Rogers Corporation, Durel Division
BS Chemical Engineering - North Carolina State University
MBA Technology, Science and Engineering - Arizona State University
Project
GreenDriver: Aftermarket Automobile Gasoline Mileage Feedback System
In 2005, there were 240 million private, commercial and publicly owned automobiles and trucks on the road in the United States which consumed 179 billion gallons of hydrocarbon-based transportation fuels. These vehicles had a significant impact on the sustainability of the nation, impacting all three aspect of social, environmental, and economic responsibility. A large opportunity exists to improve the nation's triple bottom line performance by reducing fuel consumption in the 240 million conventional vehicles that are on our roads today. Driving behaviors alone impact fuel economy by up to 58%. My product vision is a portable device, mounted inside the driver's cockpit, which in appearance looks much like today's handheld navigation devices. The device will monitor driving behavior, such as speed, acceleration, distance traveled, and fuel consumption and the device will provide feedback to the driver on fuel economy performance, and suggest actions to take to improve fuel economy. By using this device, I want to improve vehicle fuel economy by 30%, which on an annual, per vehicle basis would reduce fuel consumption by 224 gallons, save $500 in fuel costs (based on 2005 gasoline pricing), and reduce carbon dioxide emissions by 1.7 metric tons.
The target market for this product will be fleet managers who operate a relatively large number of on-road vehicles (excluding public mass transportation vehicles). These fleet mangers, whether they work for corporations or municipalities, must carefully manage fuel costs to stay within their annual budgets. Often their strategic business goals include reducing the environmental impact of their fleet, and reducing hydrocarbon demand and dependence on foreign oil. This customer segment is well aligned with the goals of the product offering and have the scale (in number of vehicles) to receive a large benefit from the product. The target market for this product will be fleet managers who operate a relatively large number of on-road vehicles (excluding public mass transportation vehicles). These fleet mangers, whether they work for corporations or municipalities, must carefully manage fuel costs to stay within their annual budgets. Often their strategic business goals include reducing the environmental impact of their fleet, and reducing hydrocarbon demand and dependence on foreign oil. This customer segment is well aligned with the goals of the product offering and have the scale (in number of vehicles) to receive a large benefit from the product.
